Siemens PLM software helps CEVT rapidly adapt their system to meet business needs with product configurator software
CEVT (China Euro Vehicle Technology AB) is an innovation center for the Geely Group. It is focused on finding better ways to design and build products by leveraging modular development, pushing the boundaries of virtual engineering and designing and developing all-new automobiles that meet customer requirements in fast-evolving global markets.
Previously, we wrote an article about how CEVT counts on our Teamcenter out-of-the-box PLM solution. Today we will expand that and discuss how CEVT has continued to adopt additional Teamcenter capabilities for the configuration management of its rapidly expanding platform and product portfolio in support of multiple Geely Holding Group’s companies and brands, including Teamcenter Product Configurator.
CEVT started its digital product definition journey by using Teamcenter to manage product and system information in a tightly integrated way. For the next step in their journey, CEVT has expanded to further leverage Teamcenter to efficiently manage complexity and variability across multiple car platforms.
For any complex product, it’s critical to be able to plan and manage the introduction and availability of features and use this knowledge to plan and account for product and other content that gets developed as part of the product definition process. “It is important to validate product structure and data as early as possible, and it enables our departments to work in parallel,” says Erik Gräns, vice president of PLM Development at CEVT. “Ultimately, BOM data is the main driver in configuration within Geely.”
A key element of managing complexity is to understand and capitalize on the commonality across product variants to be able to efficiently manage a full range of products and to maximize re-use.
CEVT uses Teamcenter Product Configurator software to manage product features, compatibility and impact analysis across the product lifecycle. CEVT has developed a new platform over the last three years while growing substantially, an impressive accomplishment, and has gone from no Teamcenter users to about 2,000. In fact, its Teamcenter environment has been defined as the master model for the entire Geely Holding Group and was deployed in January 2018 as a single site in China to serve the global organization.
Our product configurator software is helping them achieve that goal: In 2017, Geely Holding Group sold 1.923 million vehicles, a 35.9 percent year-over-year increase.
The first car built was the Lynk & Co 01, which was derived from configurations using the new state-of-the-industry Teamcenter Product Configurator, and rolled off the production line in August 2017. As of February 2018, 10,000-to-15,000 automobiles produced by Geely companies using Teamcenter Product Configurator were rolling on the streets of China.
Geely wants to be able to sell cars in a new way. The goal is to enable a customer to visually configure a car online and let them know what is possible, what it will cost and when it can be delivered. “We want to make sure we are able to effectively sell what we are producing – valid configurations that use the variability backbone definition,” says Gräns.
CEVT plans to further leverage the Teamcenter Product Configurator to formally manage variability and product definition that is even more tightly tied to its platform-centric approach. By leveraging re-usable product architecture breakdowns, CEVT will be able to plan and manage the product definition with maximum modularity and re-use across platforms.